Verdehouse
Refillable home care, sold direct and through retail
- Wholesale supply
- Private label manufacturing
- Retail merchandising support
Products
What you can engage this business for — and the proof behind it.
Skills and expertise
- Refill systems
- EU compliance
- Independent retail distribution
About Verdehouse
Verdehouse makes concentrated refillable home care products. We sell direct in six European markets and wholesale to 340 independent retailers, and we manufacture in the Netherlands.
- 2
- Campaigns
- 3
- Results captured
- 1
- Customer reviews
Featured campaigns
Selected delivered work. Open any item for the full story, media and recorded results.
Featured campaign
Refill rollout across a 120-store grocery chain
Benelux grocery chain (anonymised)
- Challenge
- Refill formats had failed twice before in the same chain because of fixture and messaging problems.
- What they did
- Fixture redesign, staff training and a single-message shelf strip tested across three store formats.
- Result
- Rolled out nationally with sustained per-shelf revenue above the incumbent product.
Campaigns
Performance
- —
Rolled out nationally with sustained per-shelf revenue above the incumbent product.
Refill rollout across a 120-store grocery chain
Self reported
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Single-use plastic in amenities largely eliminated across the estate.
Private label programme for a hotel group
Self reported
Partners
2 further engagements with clients who have not consented to being named.
Customer reviews
About delivered work. Platform networking feedback is shown separately.
They rebuilt the fixture rather than blaming our shoppers. That is why it worked the third time.
Joost Bakker · Category Buyer · Benelux grocery chain5
Knowledge & expertise
Knowledge and expertise
Playbook
A lifecycle email programme for a repeat purchase brand
Five flows carry almost all of the revenue: welcome, first-purchase onboarding, replenishment, refill reminder, and lapsed. Everything else we have built has been a rounding error by comparison.
7 Sept 2026Read playbook →
- Framework3 Sept 2026
A creative testing grid for paid social
Testing one variable at a time is too slow for paid social and testing everything at once teaches nothing. A grid of angle by format keeps it legible.
- Finding18 Jul 2026
Product page copy tests that actually moved revenue
Eleven product page tests across a year of trading in refillable home care. Four moved revenue per session, three moved add-to-cart but not revenue, and four did nothing worth keeping.
- Playbook9 Jul 2026
Migrating a subscription programme without losing subscribers
We moved 4,000 active refill subscriptions between platforms. Churn rose for two weeks and then settled below where it started. The communication plan did more work than the technical plan.
- Article14 Jun 2026
Packaging decisions that set a brand before any advertising
For a physical product, packaging is the largest brand surface you will ever buy. Ours made three decisions that we have never had to revisit, and one we should have made differently.
- Article9 Jun 2026
Launching a consumer brand in technical communities
Refillable products attract sceptics who know the chemistry, the logistics and the greenwashing playbook. Launching where those people already talk was uncomfortable and better than any influencer push.
Commercial profile
How this business works with others, from what it has declared and shown on B2B.ID.
Products
- Product lines
- Wholesale supply
- Private label manufacturing
- Retail merchandising support
- Specializations
- Refill systems
- EU compliance
- Independent retail distribution
- Offerings with delivered work
- Private label manufacturing· 1 delivered project
- Retail merchandising support· 1 delivered project
- Wholesale supply· 1 delivered project
Business identity
- Business type
- E-commerce & Retail
- Industries operated in
- Consumer goods
- Retail
- Sustainability
- Company size
- 11-50
- Headquarters
- Rotterdam, Netherlands
- Positioning
- Refillable home care, sold direct and through retail
- Business description
- Verdehouse makes concentrated refillable home care products. We sell direct in six European markets and wholesale to 340 independent retailers, and we manufacture in the Netherlands.
Who we serve
- Customers
- Independent retailers
- Grocery buyers
- Private label partners
Past relationships
- Companies that vouch for us
- Benelux grocery chain
Work and results
- Work delivered
- Refill rollout across a 120-store grocery chain· Case study · Wholesale supply · Retail merchandising support · Retail · Consumer goods
- Private label programme for a hotel group· Case study · Private label manufacturing · Consumer goods · Sustainability
- Testimonials
- Joost Bakker, Benelux grocery chain· “They rebuilt the fixture rather than blaming our shoppers. That is why it worked the third time.”
- Industries served historically
- Retail
- Consumer goods
- Sustainability