We expected a hostile reception and got a demanding one instead, which turned out to be far more valuable.
## What earned trust
Publishing the full ingredient list with functions, being specific about what the refill actually saves, and answering the shipping-weight objection with real numbers. Nothing about the brand story mattered until the numbers were on the table.
## What backfired
A launch discount posted before we had answered any questions read as a pitch and was treated as one. We removed it, answered for a fortnight, and reintroduced the offer later to a much warmer room.
Where this applies
- Reddit Ads
- Social Media
Work with Verdehouse
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