We spent more on packaging design than on our first year of advertising, and it has done more work.
## Three decisions that held
One format across the range so refills are unambiguous. A label hierarchy that leads with what the product is for rather than the brand name. Enough contrast to read at arm's length in poor light, which is how products are actually seen on a shelf.
## One we would reverse
We used a colour system to distinguish variants and it fails for anyone who shops by memory rather than by reading. A shape or texture cue would have carried more of the load. Colour alone asks the customer to remember your system.
Where this applies
- Branding
- Graphic Design
Work with Verdehouse
This article comes from the work Verdehouse does. See what they offer, the results they can evidence, and how to start a conversation.
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