Case study
Refill rollout across a 120-store grocery chain
Pilot, fixture design and national listing
Self reportedBenelux grocery chain (anonymised)Jan 2023 – Sept 2023client engagementRetail
Outcome
Rolled out nationally with sustained per-shelf revenue above the incumbent product.
Challenge
Refill formats had failed twice before in the same chain because of fixture and messaging problems.
What we did
Fixture redesign, staff training and a single-message shelf strip tested across three store formats.
What the client said
“They rebuilt the fixture rather than blaming our shoppers. That is why it worked the third time.”
Next
This work demonstrates: Wholesale supply