Case study
Rebuilding paid pipeline for a workflow SaaS
Cadence (workflow SaaS) (anonymised)
- Challenge
- Paid spend was judged on cost per lead, so the cheapest audiences won budget while sales rejected most of what they received.
- What they did
- Closed-loop reporting into the CRM first, then a rebuild of ad accounts around two named buyer problems, with landing pages and lifecycle email rewritten to match.
- Result
- Qualified pipeline from paid grew while total spend fell, and sales accepted the majority of paid-sourced meetings for the first time.
Self reportedSaaSPaid acquisition · Marketing analytics2022Read case study