Case study
PLG onboarding rebuild for a developer tool
Activation-first lifecycle programme
Self reportedOrbit (developer tooling) (anonymised)Jan 2022 – Sept 2022client engagementDeveloper tools
Outcome
Activation nearly doubled with no change to acquisition spend.
Challenge
60% of signups never reached the first successful API call.
What we did
Event instrumentation, a four-step first-run checklist and lifecycle email keyed to the activation event rather than to time.
Next
This work demonstrates: Lifecycle email