Northbeam Studio
B2B SaaS demand generation for Series A–C companies
- Paid acquisition
- Lifecycle email
- Marketing analytics
- Positioning & messaging
About Northbeam Studio
Northbeam Studio is a 24-person demand generation agency working exclusively with B2B SaaS teams. We own paid acquisition, lifecycle email and revenue reporting end to end, and we report on pipeline rather than clicks.
- 3
- Case studies
- 6
- Results captured
- 1
- Client testimonials
Services
What you can engage this business for — and the proof behind it.
Skills and expertise
- Pipeline attribution
- PLG onboarding
- Outbound sequencing
Featured case studies
Selected delivered work. Open any item for the full story, media and recorded results.
Featured case study
Rebuilding paid pipeline for a workflow SaaS
Cadence (workflow SaaS) (anonymised)
- Challenge
- Paid spend was judged on cost per lead, so the cheapest audiences won budget while sales rejected most of what they received.
- What they did
- Closed-loop reporting into the CRM first, then a rebuild of ad accounts around two named buyer problems, with landing pages and lifecycle email rewritten to match.
- Result
- Qualified pipeline from paid grew while total spend fell, and sales accepted the majority of paid-sourced meetings for the first time.
Case studies
Results
Outcomes reported against delivered work. Each is labelled with its own verification state.
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Qualified pipeline from paid grew while total spend fell, and sales accepted the majority of paid-sourced meetings for the first time.
Rebuilding paid pipeline for a workflow SaaS
Self reported
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Activation nearly doubled with no change to acquisition spend.
PLG onboarding rebuild for a developer tool
Self reported
- —
Sales cycle shortened and demo-to-opportunity conversion improved materially.
Positioning reset for a fintech reporting platform
Self reported
Clients
3 further engagements with clients who have not consented to being named.
Client testimonials
They were the first agency that argued with our metrics instead of reporting them back to us. Two quarters later we finally trust the number.
Helen Brody · VP Marketing · Cadence5
Knowledge & expertise
Knowledge and expertise
Guide
Finding wasted spend in a neglected search account
A two-hour pass that reliably finds 15–30% of recoverable spend in accounts nobody has touched for a while, in the order we work through it.
12 Sept 2026Read guide →
- Guide5 Sept 2026
Site architecture that search engines can actually follow
Most sites that plateau in organic search do not have a content problem. They have an architecture problem: too many shallow pages, no clear hub for any topic, and internal links that follow the navigation instead of the demand.
- Documentation1 Sept 2026
Search term hygiene: a weekly thirty-minute routine
The standing weekly routine we run on every search account: which reports to open, what to negate, what to promote, and what to deliberately leave alone.
- Playbook29 Aug 2026
A landing page experiment system for paid traffic
Paid traffic gives you enough volume to learn quickly and enough cost to punish guessing. This is the intake, prioritisation and readout process we run so tests compound instead of resetting every quarter.
- Framework19 Aug 2026
Allocating a B2B paid budget across three channels
Search captures existing demand, professional social creates it, and retargeting only finishes what the other two started. A budget that ignores those roles will always look inefficient somewhere.
- Guide12 Aug 2026
Advertising on community forums without being rejected
Community platforms punish marketing language faster than any other channel. The creative that works reads like a useful comment and the targeting is subject-first, not demographic.
Commercial profile
How this business works with others, from what it has declared and shown on B2B.ID.
Services
- Services
- Paid acquisition
- Lifecycle email
- Marketing analytics
- Positioning & messaging
- Specializations
- Pipeline attribution
- PLG onboarding
- Outbound sequencing
- Offerings with delivered work
- Marketing analytics· 2 delivered projects
- Lifecycle email· 1 delivered project
- Paid acquisition· 1 delivered project
- Positioning & messaging· 1 delivered project
Clients we work with
- Ideal clients
- Series A–C B2B SaaS
- $2M–$20M ARR
- Founder-led sales moving to a team
Case studies and results
- Case studies
- Rebuilding paid pipeline for a workflow SaaS· Case study · Paid acquisition · Marketing analytics · SaaS
- PLG onboarding rebuild for a developer tool· Case study · Lifecycle email · Marketing analytics · Developer tools · SaaS
- Positioning reset for a fintech reporting platform· Case study · Positioning & messaging · Fintech
- Testimonials
- Helen Brody, Cadence· “They were the first agency that argued with our metrics instead of reporting them back to us. Two quarters…”
- Industries served historically
- SaaS
- Developer tools
- Fintech
Business identity
- Business type
- Agency
- Industries operated in
- SaaS
- B2B Technology
- Fintech
- Company size
- 11-50
- Headquarters
- Manchester, United Kingdom
- Positioning
- B2B SaaS demand generation for Series A–C companies
- Business description
- Northbeam Studio is a 24-person demand generation agency working exclusively with B2B SaaS teams. We own paid acquisition, lifecycle email and revenue reporting end to end, and we report on pipeline rather than clicks.
Past relationships
- Companies that vouch for us
- Cadence