Case study
Rebuilding paid pipeline for a workflow SaaS
From lead volume to qualified pipeline in two quarters
Self reportedCadence (workflow SaaS) (anonymised)Jan 2022 – Sept 2022client engagementSaaS
Outcome
Qualified pipeline from paid grew while total spend fell, and sales accepted the majority of paid-sourced meetings for the first time.
Challenge
Paid spend was judged on cost per lead, so the cheapest audiences won budget while sales rejected most of what they received.
What we did
Closed-loop reporting into the CRM first, then a rebuild of ad accounts around two named buyer problems, with landing pages and lifecycle email rewritten to match.
What the client said
“They were the first agency that argued with our metrics instead of reporting them back to us. Two quarters later we finally trust the number.”
Next
This work demonstrates: Paid acquisition