Framework
Positioning matrix for a crowded industrial market
When every competitor claims quality and service, the matrix that matters is the one built from your customers' real trade-offs, not from marketing language.
21 Aug 2026
Knowledge & expertise
Published by Marsden Advisory
Operating partner for industrial companies going through change
5 published resources
Latest
Framework
The operating review a new investor actually wants
Not a strategy deck. A short, evidenced account of how the business currently makes money, where it breaks under growth, and which three constraints are binding this year.
18 Aug 2026
Playbook
A CRM rollout plan that survives first contact with sales
Rollouts fail on adoption, not configuration. The plan that works starts with the two reports leadership will actually use and works backwards to the minimum data anyone has to enter.
27 Jul 2026
Guide
A pricing diagnostic for a services business
Before changing prices, find out what you currently earn per engagement after delivery. Most services businesses discover their pricing problem is a scoping problem.
11 Jul 2026
Article
Naming and messaging when the category is changing
Naming yourself after an emerging category is a bet on the category. Naming yourself after the job the customer is doing is a bet on the customer, and it ages considerably better.
3 Jul 2026