We write these as operating partners rather than advisers, which means the document has to be something a management team can work from on Monday.
## Describe how money is actually made
Volume, price, mix and cost to serve, by segment, from the accounting system rather than the CRM. Most businesses we review discover at this stage that one segment is subsidising another, and nobody had ever seen the two side by side.
## Name the binding constraints
Identify the three constraints that actually limit output this year — capacity, cash conversion, a single dependency, a hiring pipeline — with the evidence for each. A list of ten priorities is the same as no priorities, and it is how these reviews get ignored.
Where this applies
- Consulting
Work with Marsden Advisory
This framework comes from the work Marsden Advisory does. See what they offer, the results they can evidence, and how to start a conversation.
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