Marsden Advisory
Operating partner for industrial companies going through change
- Margin & pricing
- Operational turnaround
- Post-acquisition integration
About Marsden Advisory
Independent operating advisory for manufacturers and industrial services groups. I work inside the business — usually two days a week for six to nine months — on margin, pricing and operational reporting.
- 2
- Selected engagements
- 3
- Results captured
- 1
- Client testimonials
Areas of expertise
What you can engage this business for — and the proof behind it.
- Margin & pricing
- Post-acquisition integration
- Operational turnaround
Skills and expertise
- Cost-to-serve modelling
- Pricing governance
- Operational KPI design
Featured selected engagements
Featured engagement
Pricing governance for a €90M components group
Components manufacturer, DACH (anonymised)
- Challenge
- Gross margin had fallen for six consecutive quarters despite growing volume.
- What they did
- Cost-to-serve model per customer, floor pricing by segment, monthly exception review with the board.
- Result
- Gross margin recovered without volume loss and discount exceptions fell sharply.
Selected engagements
Outcomes
- —
Gross margin recovered without volume loss and discount exceptions fell sharply.
Pricing governance for a €90M components group
Self reported
- —
Integration completed inside the 100-day plan with no customer churn above baseline.
Post-acquisition integration of two service businesses
Self reported
Clients
2 further engagements with clients who have not consented to being named.
Client testimonials
About delivered work. Platform networking feedback is shown separately.
He did not deliver a deck. He sat in the pricing meeting every month until the discipline held on its own.
Dr. Anke Reuter · Managing Director · Components manufacturer5
Knowledge & expertise
Knowledge and expertise
Framework
Positioning matrix for a crowded industrial market
When every competitor claims quality and service, the matrix that matters is the one built from your customers' real trade-offs, not from marketing language.
21 Aug 2026Read framework →
- Framework18 Aug 2026
The operating review a new investor actually wants
Not a strategy deck. A short, evidenced account of how the business currently makes money, where it breaks under growth, and which three constraints are binding this year.
- Playbook27 Jul 2026
A CRM rollout plan that survives first contact with sales
Rollouts fail on adoption, not configuration. The plan that works starts with the two reports leadership will actually use and works backwards to the minimum data anyone has to enter.
- Guide11 Jul 2026
A pricing diagnostic for a services business
Before changing prices, find out what you currently earn per engagement after delivery. Most services businesses discover their pricing problem is a scoping problem.
- Article3 Jul 2026
Naming and messaging when the category is changing
Naming yourself after an emerging category is a bet on the category. Naming yourself after the job the customer is doing is a bet on the customer, and it ages considerably better.
Commercial profile
How this business works with others, from what it has declared and shown on B2B.ID.
Expertise
- Areas of expertise
- Margin & pricing
- Operational turnaround
- Post-acquisition integration
- Specializations
- Cost-to-serve modelling
- Pricing governance
- Operational KPI design
- Offerings with delivered work
- Margin & pricing· 1 delivered project
- Post-acquisition integration· 1 delivered project
- Operational turnaround
Engagements and credentials
- Selected engagements
- Pricing governance for a €90M components group· Case study · Margin & pricing · Manufacturing
- Post-acquisition integration of two service businesses· Case study · Post-acquisition integration · Industrial services · Private equity
- Testimonials
- Dr. Anke Reuter, Components manufacturer· “He did not deliver a deck. He sat in the pricing meeting every month until the discipline held on its own.”
- Industries served historically
- Manufacturing
- Industrial services
- Private equity
Who I advise
- Client fit
- €20M–€150M revenue industrials
- PE-backed groups
- Founder-run manufacturers
Business identity
- Business type
- Consultant
- Industries operated in
- Manufacturing
- Industrial services
- Private equity
- Company size
- 1-10
- Headquarters
- Stuttgart, Germany
- Positioning
- Operating partner for industrial companies going through change
- Business description
- Independent operating advisory for manufacturers and industrial services groups. I work inside the business — usually two days a week for six to nine months — on margin, pricing and operational reporting.
Past relationships
- Companies that vouch for us
- Components manufacturer