Praise is unusable. What a viewer needs is a recognisable situation and a decision they are currently facing themselves.
## Ask about before, not about us
Spend the first third on the situation before: what was breaking, what it cost, what they tried. Specific difficulty is what makes the outcome credible, and it is the part interviewees are most willing to talk about honestly.
## Get approval sorted before the camera arrives
Agree in advance who approves the final cut, what may be named, and which figures can be published. Do it before the shoot, not after the edit, or you will lose your best material to a legal review that had no reason to happen.
Where this applies
- Video Production
- Content Marketing
Work with Atlas Fieldwork
This guide comes from the work Atlas Fieldwork does. See what they offer, the results they can evidence, and how to start a conversation.
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