We design several reports a year. The difference between one that circulates and one that does not is almost always structure rather than styling.
## Structure around findings
Each spread carries one finding, stated as a sentence, with the evidence beneath it. Methodology goes at the back. Readers who only see three spreads should still leave with three findings, because most readers will only see three spreads.
## One point per chart
Choose the chart that makes the point most directly, label it in plain language, and annotate the specific thing you want noticed. Charts carrying three arguments get skipped, and a skipped chart is worse than no chart.
Where this applies
- Graphic Design
Work with Atlas Fieldwork
This guide comes from the work Atlas Fieldwork does. See what they offer, the results they can evidence, and how to start a conversation.
More from Atlas Fieldwork
- PlaybookPlanning a shoot day in a working facilityFilming in an operating plant is a logistics problem with a camera attached. Access, safety, noise and the production schedule decide what you get, long before anyone frames a shot.
- GuideInterviewing a customer so the story is usableA customer interview fails when it collects praise instead of specifics. The questions that produce usable footage are about the situation before, the decision, and what changed operationally.
- DocumentationHanding a design system to a development teamA handover that consists of a file and a call will be re-interpreted within a month. What travels is the decision behind each component, written down beside it.
- GuideBriefing creators for usable product footageMost creator footage is unusable in paid because the brief asked for a review instead of a demonstration. Here is the brief we send, and the shot list we ask for.