We shoot professionally and we still buy creator footage, because it does something our lighting cannot. It only works when the brief is about shots, not about opinions.
## Ask for shots, not endorsements
Specify the hook shot, the demonstration, the detail, and the result — with rough durations. Leave the words entirely to the creator. Footage briefed shot-by-shot cuts into paid; footage briefed as a review does not.
## Technical minimums and usage
Vertical, well-lit, clean audio, no music, and raw files rather than exports. Agree paid usage and duration in writing before the shoot, including whether you may re-edit. Re-editing rights are what turn one shoot into a quarter of creative.
Where this applies
- Meta Ads
- Video Production
Work with Atlas Fieldwork
This guide comes from the work Atlas Fieldwork does. See what they offer, the results they can evidence, and how to start a conversation.
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