The difference is entirely in the planning. Nothing about the shoot day itself is more expensive.
## Plan the derivatives before the shoot
Decide the short cuts, the stills and the written piece in advance, then add the specific shots each needs: vertical framing, clean plates, room tone, and stills taken as stills rather than pulled from frames.
## Edit the main piece last
Cut the short pieces first while the material is fresh and the decisions are simple. The long edit inherits those decisions and gets faster, whereas doing it the other way around leaves derivatives as an afterthought nobody funds.
Where this applies
- Video Production
- Social Media
Work with Juno Park
This playbook comes from the work Juno Park does. See what they offer, the results they can evidence, and how to start a conversation.
More from Juno Park
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