Every founder we have worked with can talk for an hour about their operation and freezes when asked to write a post. The fix is capture, not discipline.
## Pick three subjects and stay there
Three subjects you have genuine operating authority over, revisited repeatedly from different angles. Repetition is what builds recognition; range is what dilutes it. Anything outside the three gets said in reply to other people rather than published.
## Capture instead of writing
Record the explanation you already gave a customer this week and edit it down. Most usable material already exists in sales calls, support threads and internal notes, which is why capture beats a content calendar for a founder.
Where this applies
- Social Media
- Branding
Work with Juno Park
This guide comes from the work Juno Park does. See what they offer, the results they can evidence, and how to start a conversation.
More from Juno Park
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